ICNY have released their lookbook for SS14 and we continue to be inspired by their growth, doctor ethos and inventiveness. Watch for our collaboration in the very near future, in the meantime click Read More to see more of the range.
The Brooklyn based brand, ICNY, unveils its SS14 Collection, “Changes and Transitions.” Based on the idea that when maneuvering in an urban environment, clothing should provide a level of both function and performance, the collection is filled with the highest quality 3M reflective details. One highlight is a full redesign on the knit structure of the brands iconic 3M reflective socks in a more colorful palette than past seasons. A colorful range of tees, tanks, and hats comprise the collection. Watch for special product drops throughout the season. To see and be seen, pick up the ICNY SS14 Collection in select shops and on the brand site, www.icnysport.com in March.
Words by the designer, medicalMatt Standbury : This t-shirt is cyclist take on “mans ruin” which is money drink girls and gambling. So “Cyclist Ruin” is too many fancy coffees, overdosing of sugar gels and chocolate bars and the devilish addiction to cake!!! And bowl moving bananas.”
T-shirt will be screen printed on a grey gildan heavy cotton t-shirt. £14 posted to the UK, £15 posted to Europe or £10 collected from London. Email firstname.lastname@example.org for more details and if you want to pre order one.