Bringing reflective visibility to the active world, ICNY is excited to announce that it has teamed up with 5th floor over the past year in support of their cycling team to create two unique moisture wicking t-shirts.
The first a black tee with a reflective screen print and the second a white tee with a mixed media production of screen print and green reflective sleeve hits. The one-of-a-kind tees will be available exclusively at The 5th Store
Cycling is great exercise and a fun way to express individual style, but can sometimes become hazardous, especially on city streets. After several accidents and numerous close calls, designer Michael Cherman decided he needed something to help himself stay safe while riding at night. He set out to create a line with one goal in mind: make functional and stylish basics with visibility features. And just like that, ICNY Reflective-Wear was born.
ICNY utilizes a unique 3M reflective application on socks and t-shirts that produce a strobe effect when lit, making the wearer visible at night. ICNY is not just for cyclists. It’s for anyone who wants to be seen at night; runners, skaters and pedestrians alike, meeting at the intersection of safety and style. Everything from design to production happens at Cherman’s studio in Brooklyn, NY.