The idea behind this shortflick was to give the viewer some surreal insight into the mind of professional downhill sk8ter Erik Lundberg. He starts his day by waking up in Encinitas California. After a nutritious breakfast he begins a journey on his bike in search of a sick hill where he can be free and lose himself by sk8ting it before the sun sets. While biking to this hill he daydreams about the time he lost his balance at 70mph from a crack in the road in Brazil, Mischo Erban & various IGSA riders, “Lundberg Loses It” is a story about a skater with a goal. His goal is to utilize the multiple ways he’s lost it and apply those lessons to skating this hill the best that he can. But can he lose himself before the sun sets?